Biila and Pörhön Autoliike started their collaboration at the end of January 2022. Pörhön Autoliike dealership, which operates mainly in northern Finland, uses Biila's car relocation service in a variety of ways. 

"We buy a lot of cars, so someone has to bring them to us, then there are sold cars that are delivered directly to the customer. In addition, we order store-to-store relocations, and on the maintenance side, we pick up and return customers' cars," says Timo Hannuksela, Commercial Director of Pörhön Autoliike, listing the various relocation needs. 

The collaboration started when Pörhön Autoliike acquired MB-Mobile, who was already using Biila's car relocation services. MB-Mobile operates in Kokkola, Espoo and Helsinki.

"We decided to try Biila also for Pörhö and we can't be happier. We thought that this could be a place to save some money," Hannuksela says. 

This collaboration is an important part of Biila's business in the north.  

"Me being originally from Kuusamo, this feels especially great," says Biila CEO Aapeli Kallunki. 

Pörhö’s dealership is over 65 years old and is one of the oldest ones in Finland. Every year, around 10,000 cars find a new owner through the. The chain has stores in nine locations in Lapland, Kainuu, Northeast Finland, Ostrobothnia, Central Ostrobothnia and North Savo.