The 16th edition of Dealer Kongres 2025 gathered hundreds of automotive leaders in Łódź — from dealers and importers to technology partners and market experts. For two days, the Polish dealership industry came together to exchange ideas, share real-world challenges, and showcase innovative solutions driving transformation. Guests from outside the industry also joined the stage, explaining how global changes in the world of sales, management, and marketing are shaping business strategies today.

For Flovi, this was our first time attending, and it turned out to be an inspiring experience. We connected with industry peers, learned from thought leaders, and shared a taste of Finland through our rye crisps with reindeer topping, which quickly became a crowd favorite.

Here are our biggest takeaways — the lessons, insights, and reflections that stayed with us long after the event ended.

Smarter Operations and Measurable Growth

Dealers across Poland face a shifting landscape — tighter margins, changing consumer habits, and the growing importance of operational precision. The recurring theme across the congress was clarity: knowing what to measure and how to improve it. Growth, as many speakers emphasized, starts with structure and discipline.

Daniel Lewandowski opened with a practical reflection on car sourcing strategy. He challenged the industry’s reliance on buying auctioned fleet cars, urging dealers to instead plan their purchases through a “dream warehouse” model — a structured approach defining preferred brands, models, and features.
By following this discipline, Lewandowski showed how dealerships can increase profitability and reduce unnecessary inventory.

Chris Coxall, the event’s special international guest, reinforced this mindset with a focus on fixed absorption and profit stability. He highlighted that success in dealership management depends not just on sales peaks, but on operational consistency — ensuring that every cost and process is treated as an investment in long-term sustainability.

Mateusz Rozumek (FC Auto System, Manager of the Year 2025) shared how transparency in cooperation and clear financial planning can nearly double dealership margins. In his “Projekt Piekarnia” case, combining car sales, leasing, and insurance within one streamlined model increased per-vehicle profit from PLN 16,000 to 29,950. His message: success begins with process, not chance.

Wojciech Kordalewski followed with a data-driven presentation on the ROI of used-car operations. He revealed that while the average stock rotation rate sits around 6.9, the effective ROI often fluctuates between 44 and 80 percent, depending on inventory discipline. The best-performing dealers reach the full 100 percent. His reminder was simple:

“Let’s consider how to measure it so that it’s not a cost but an investment."

Adding depth to that topic, a special reportage by Tomasz Betka and Michał Siedzieniewski from Dealer magazine took a closer look at the 5+ year used car segment — a market with as much as PLN 4 billion in annual margin potential waiting to be captured. The report showed that dealers entering this segment strategically can significantly expand their profitability while meeting growing market demand for reliable used vehicles.

Daniel Lewandowski reinforced this perspective, showing how reducing stock rotation from 90 to 40 days can cut daily holding costs from PLN 6,930 to 3,080. His message: operational precision is profit.

Data, Automation, and the Human Factor

Many talks focused on digitalization, but the strongest takeaway was that technology only works when people stay at the center.

Michał Kowalczyk showed how combining AI and Excel automation can uncover hidden financial leaks that silently cost dealerships hundreds of thousands of złoty every year. His advice: automate what’s repetitive, measure what matters, and empower people to make better decisions.

Piotr Kaźmierczak and Tomasz Nowakowski demonstrated how system integration and marketing automation can lower lead costs and improve the efficiency of sales processes. Their example showed that when digital tools align with real human workflows, efficiency doesn’t come at the cost of authenticity.

Robert Wójcik (Bawaria Motors / Emil Frey Group) demonstrated how automation and human initiative can coexist effectively. By automating 70 percent of insurance-renewal workflows and keeping advisors focused on personal outreach, his team recovered 27 percent of lost policies in just three months. His point: technology is powerful, but engagement is irreplaceable.

Bartek Czerwiński of KPI Tech expanded on the idea of integration — connecting CRM, finance, and service data so that every lead is tracked and acted upon. His results: 30 percent of BDC time freed up and 100 percent of inquiries handled. Integration, he said, turns data into opportunity.

Turning Processes into Performance

Speakers showed that real performance often hides in small details and consistent habits.

Marcin Hartman proved that even service visits can drive growth. By re-thinking communication during maintenance appointments, his team converted 17 percent of service customers into new-car buyers within two months.

Monika Orłowicz and Magdalena Franka showed how modern accounting systems can shift from reporting to guiding strategy. Instant access to financial indicators lets dealership owners act faster and with more confidence.

Meanwhile, Tomasz Wróbel and Mateusz Krawczyk analyzed over 15,000 dealership calls and found that most performance loss occurs not from a lack of leads but from inconsistent follow-ups. Standardized communication frameworks, they found, improved closing rates dramatically.

Leadership, Mindset, and Resilience

Change doesn’t happen without strong people.

Natalia Partyka, Paralympic champion, shared an inspiring message about resilience and mindset. Her story of overcoming obstacles resonated deeply with dealership leaders managing uncertainty and transition. She reminded everyone that success in both sports and business is built on persistence and focus.

Wojciech Herra explored the psychology of motivation in dealership teams. His presentation blended behavioral science and leadership, focusing on how emotional awareness and empathy can build long-term loyalty and performance.

Kamil Kozieł spoke about storytelling as a business tool. His insight — that “numbers don’t sell, stories do” — encouraged dealers to connect with customers through authenticity rather than formality.

Market Shifts and the Road Ahead

The Congress also shed light on where the market is heading.

Marek Konieczny, founder of the Polish Dealers Association, shared insights on changing consumer expectations and the continued evolution of dealership models — from traditional sales to omnichannel and subscription-based models.

Wojtek Ławniczak discussed customer-centric strategy and how brands can differentiate through empathy and experience design.

Krzysztof Romański presented findings from the Dealer Satisfaction Study 2025, giving the audience an honest look at how importer relationships are evolving and where mutual expectations still need alignment.

Together, these voices painted a clear picture: the future of automotive retail will belong to those who blend data, empathy, and adaptability.

A Celebration of Collaboration

The Congress concluded with the Dealer Market Awards Gala, celebrating leadership, innovation, and community in the Polish dealership ecosystem. Winners included industry pioneers such as Grupa Zdunek, Auto Frelik, Carsed, Toyota & Lexus Romanowski, and Grupa Korczyk, alongside individual honors for Tadeusz Zdunek, Julia Pakosz, and Mateusz Rozumek.

Each award reflected not just business success, but also creativity, resilience, and human connection — the same values that defined the entire Congress. For Flovi, witnessing these recognitions was inspiring — proof that the industry is not just evolving but doing so with passion, innovation, and purpose.

Key Takeaways and Insights

For us at Flovi, Dealer Kongres 2025 wasn’t just about attending — it was about listening, learning, and connecting. We saw firsthand how dealerships are blending technology with human touch, using analytics not just to report results but to guide smarter moves. From the energy in the hall to the conversations between sessions, Dealer Kongres 2025 was more than an event — it was a mirror of where the automotive industry is heading.

We left inspired by the precision, creativity, and resilience that define this market. The discussions on measurement, ROI, and transformation reinforced what we already believe: progress happens when clarity meets action. Smarter operations, measurable impact, and people-first transformation are no longer separate goals — they are one and the same.

Our own experience reminded us that connection is the foundation of every great collaboration. And yes — our reindeer rye snacks were a hit. But even more rewarding was the warmth and curiosity from everyone we met.

As we move forward, we’ll continue to support car dealers, leasing companies, and mobility partners with solutions that make every delivery, every process, and every decision more efficient, transparent, and human.

For us at Flovi, the Congress reaffirmed what drives us forward: the belief that progress in mobility and logistics comes not just from smarter tools, but from smarter, more human moves. Because smart moves happen when we move together.